:root{
  --basalt:#171a18;--basalt-2:#232824;--paper:#f7f5ef;--field:#ebe7dc;--white:#fff;
  --rust:#a54628;--rust-dark:#81351f;--moss:#40594a;--sage:#8fa396;--ink-soft:#505851;
  --line:#cbc8be;--line-dark:#414741;--display:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;
  --sans:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"SF Pro Text","Segoe UI",sans-serif;
  --max:1200px;--reading:690px;--pad:clamp(20px,4vw,56px);--section:clamp(88px,11vw,156px);
  --radius:4px;--shadow:0 24px 70px rgb(22 27 23/.14);--nav-height:78px;--motion:180ms;
  color:var(--basalt);background:var(--paper);font-family:var(--sans);font-synthesis:none;color-scheme:light;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;min-width:320px;background:var(--paper);-webkit-font-smoothing:antialiased}img{display:block;max-width:100%;height:auto}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}.section-shell{width:min(var(--max),calc(100% - (var(--pad)*2)));margin-inline:auto}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:fixed;z-index:100;top:8px;left:8px;padding:12px 16px;color:#fff;background:var(--basalt);transform:translateY(-160%)}.skip-link:focus{transform:none}.overline{margin:0;font-size:11px;font-weight:720;letter-spacing:.14em;text-transform:uppercase;color:var(--moss)}.overline span{margin-left:16px;color:#7c847d;font-weight:560}.section-index{display:grid;grid-template-columns:52px 1fr;align-items:center;border-top:1px solid var(--line);padding-top:14px;font-size:11px;letter-spacing:.12em;text-transform:uppercase}.section-index span{color:var(--rust)}.section-index p{margin:0;font-weight:750}.section-index.light{border-color:var(--line-dark)}.section-index.light span{color:#d77b59}

.site-header{height:var(--nav-height);padding:0 max(var(--pad),calc((100vw - var(--max))/2));display:flex;align-items:center;justify-content:space-between;position:relative;z-index:20;border-bottom:1px solid var(--line);background:color-mix(in srgb,var(--paper) 94%,transparent)}.brand{display:flex;align-items:center;gap:12px;min-height:44px;font-size:14px;font-weight:760;letter-spacing:.01em}.brand img{flex:none}.site-nav{display:flex;align-items:center;gap:28px;font-size:13px;color:#4f5750}.site-nav a{min-height:44px;display:flex;align-items:center;border-bottom:1px solid transparent;transition:color var(--motion),border-color var(--motion)}.site-nav a:hover{color:var(--basalt);border-color:var(--rust)}.site-nav .nav-launch{min-height:42px;padding:0 15px;color:#fff;background:var(--basalt);border:1px solid var(--basalt)}.site-nav .nav-launch:hover{color:#fff;background:var(--rust-dark);border-color:var(--rust-dark)}.nav-launch span{margin-left:8px}.menu-button{display:none;width:48px;height:48px;border:0;background:none;color:var(--basalt)}.menu-button span:not(.sr-only){display:block;width:24px;height:1px;margin:6px auto;background:currentColor}

.hero{min-height:calc(100svh - var(--nav-height));padding-block:clamp(72px,10vw,136px);display:grid;grid-template-columns:minmax(0,1.08fr) minmax(330px,.72fr);align-items:center;gap:clamp(56px,9vw,130px)}.hero-copy{align-self:center}.hero h1{max-width:760px;margin:24px 0 0;font-family:var(--display);font-size:clamp(52px,7vw,92px);font-weight:500;line-height:.98;letter-spacing:-.052em}.hero-lede{max-width:640px;margin:32px 0 36px;font-size:clamp(17px,1.5vw,20px);line-height:1.65;color:var(--ink-soft)}.button-row{display:flex;flex-wrap:wrap;align-items:center;gap:24px}.button{min-height:52px;padding:0 20px;display:inline-flex;align-items:center;justify-content:center;gap:28px;border:1px solid transparent;font-size:13px;font-weight:760;transition:background var(--motion),color var(--motion),transform var(--motion)}.button:hover{transform:translateY(-2px)}.button.primary{color:#fff;background:var(--rust)}.button.primary:hover{background:var(--rust-dark)}.button.inverse{color:var(--basalt);background:#fff}.button.inverse:hover{background:var(--field)}.text-link{min-height:44px;display:inline-flex;align-items:center;gap:12px;border-bottom:1px solid var(--line);font-size:13px;font-weight:700}.text-link:hover{border-color:var(--rust);color:var(--rust-dark)}.text-link.light{border-color:#657069;color:#fff}.text-link.light:hover{border-color:#fff}

.hero-evidence{position:relative;padding:0 0 28px 48px;border-left:1px solid var(--line)}.evidence-heading{display:grid;grid-template-columns:1fr auto;align-items:baseline;gap:5px 18px;margin-bottom:22px}.evidence-heading span,.evidence-heading small{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#747d75}.evidence-heading strong{grid-row:1/3;grid-column:2;font-family:var(--display);font-size:22px;font-weight:600}.interface-frame{width:min(100%,330px);margin:0 auto;padding:8px;background:#222723;box-shadow:var(--shadow)}.interface-frame img{width:100%;background:#f3f1ea}.evidence-caption{display:grid;grid-template-columns:auto 1fr;gap:16px;margin:22px 0 0;font-size:12px;line-height:1.55;color:#59625b}.evidence-caption span{font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--rust)}

.proof-strip{background:var(--field);border-block:1px solid var(--line)}.proof-grid{min-height:150px;display:grid;grid-template-columns:.75fr 1.25fr;align-items:center;gap:80px}.proof-grid>p{margin:0;font-family:var(--display);font-size:21px;line-height:1.35}.proof-grid dl{display:grid;grid-template-columns:repeat(3,1fr);margin:0}.proof-grid dl div{padding-left:24px;border-left:1px solid var(--line)}.proof-grid dt{font-size:9px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#747c75}.proof-grid dd{margin:9px 0 0;font-size:14px;font-weight:650}

.company-section{padding-block:var(--section)}.editorial-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(48px,9vw,130px);margin-top:clamp(52px,7vw,88px)}.editorial-grid h2,.product-intro h2,.principles-statement h2,.direction-grid h2,.closing-copy h2,.page-hero h1{margin:0;font-family:var(--display);font-weight:500;line-height:1.05;letter-spacing:-.04em}.editorial-grid h2{font-size:clamp(42px,5vw,66px)}.editorial-copy{max-width:var(--reading)}.editorial-copy p{margin:0 0 22px;color:#626962;font-size:15px;line-height:1.8}.editorial-copy .lead{color:var(--basalt);font-family:var(--display);font-size:clamp(21px,2.4vw,29px);line-height:1.5}.method-list{list-style:none;margin:clamp(72px,9vw,118px) 0 0;padding:0;border-top:1px solid var(--line)}.method-list li{display:grid;grid-template-columns:70px minmax(190px,.65fr) 1.35fr;gap:28px;align-items:start;padding:27px 0;border-bottom:1px solid var(--line)}.method-list li>span{font-family:var(--display);font-style:italic;color:var(--rust)}.method-list strong{font-family:var(--display);font-size:21px;font-weight:600}.method-list p{max-width:600px;margin:0;color:#646c65;font-size:14px;line-height:1.65}

.product-section{padding-block:var(--section);color:#f5f2ea;background:var(--basalt)}.product-intro{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(50px,9vw,120px);align-items:end;margin-top:clamp(54px,7vw,88px)}.product-name{margin:0 0 18px;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#d77b59}.product-intro h2{max-width:700px;font-size:clamp(44px,5.5vw,74px)}.product-intro>div:last-child p{margin:0 0 25px;color:#b5bdb7;font-size:16px;line-height:1.7}.workflow-evidence{display:grid;grid-template-columns:1fr 70px 1fr 70px 1fr;align-items:center;margin-top:clamp(70px,9vw,112px)}.workflow-evidence figure{margin:0}.workflow-evidence img{width:100%;border:1px solid var(--line-dark);background:#f3f1ea}.workflow-evidence figcaption{display:flex;gap:16px;margin-top:17px;color:#dfe3df;font-size:12px;font-weight:650}.workflow-evidence figcaption span{color:#d77b59}.flow-line{height:1px;background:#59615b;position:relative}.flow-line span{position:absolute;width:5px;height:5px;right:0;top:-2px;background:#d77b59}.product-facts{display:grid;grid-template-columns:1fr auto;gap:60px;align-items:end;margin-top:70px;padding-top:34px;border-top:1px solid var(--line-dark)}.product-facts p{max-width:760px;margin:0;color:#b8c0ba;font-size:16px;line-height:1.75}.product-facts strong{color:#fff}

.principles-section{padding-block:var(--section)}.principles-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(55px,10vw,150px);margin-top:clamp(60px,8vw,96px)}.principles-statement{position:sticky;top:32px;align-self:start}.principles-statement h2{font-size:clamp(42px,5vw,64px)}.principles-statement p{max-width:480px;margin:25px 0 0;color:#666e67;line-height:1.7}.principle-list{margin:0}.principle-list div{padding:8px 0 31px;border-bottom:1px solid var(--line);margin-bottom:30px}.principle-list dt{font-family:var(--display);font-size:clamp(25px,3vw,36px);font-weight:600}.principle-list dd{max-width:620px;margin:12px 0 0;color:#626a63;font-size:14px;line-height:1.7}

.direction-section{padding-block:clamp(78px,10vw,130px);background:var(--field);border-block:1px solid var(--line)}.direction-grid{display:grid;grid-template-columns:.4fr 1fr .65fr;gap:clamp(36px,7vw,95px);align-items:start}.direction-grid h2{font-size:clamp(38px,4.8vw,62px)}.direction-grid>p:last-child{margin:4px 0 0;color:#5d655e;font-size:15px;line-height:1.75}.closing-section{padding-block:clamp(82px,10vw,132px);display:grid;grid-template-columns:1fr auto;gap:60px;align-items:end}.closing-copy h2{max-width:720px;margin-top:20px;font-size:clamp(42px,5.5vw,70px)}.closing-actions{display:flex;flex-direction:column;align-items:stretch;gap:16px}.closing-actions .text-link{justify-content:center}

.site-footer{padding-top:58px;color:#d8ddd9;background:var(--basalt)}.footer-main{display:grid;grid-template-columns:1fr 1fr 1.4fr;gap:40px;align-items:start;padding-bottom:52px}.footer-brand{color:#fff}.footer-main>p{margin:8px 0 0;color:#929c95;font-size:13px}.footer-main nav{display:grid;grid-template-columns:repeat(3,1fr);gap:15px 28px;font-size:12px}.footer-main nav a:hover{color:#fff}.footer-bottom{min-height:68px;display:flex;align-items:center;justify-content:space-between;border-top:1px solid var(--line-dark);color:#879088;font-size:10px;letter-spacing:.08em;text-transform:uppercase}

.inner-header{background:var(--paper)}.inner-header .site-nav{margin-left:auto}.page-hero{padding-block:clamp(80px,10vw,130px);background:var(--field);border-bottom:1px solid var(--line)}.page-hero .overline{margin-bottom:25px}.page-hero h1{max-width:850px;font-size:clamp(48px,7vw,86px)}.page-hero .page-lede{max-width:700px;margin:27px 0 0;color:#586159;font-size:18px;line-height:1.65}.prose{width:min(var(--reading),calc(100% - (var(--pad)*2)));padding-block:clamp(70px,9vw,110px)}.prose h2{margin:48px 0 12px;font-family:var(--display);font-size:30px;font-weight:600}.prose h2:first-child{margin-top:0}.prose h3{margin:30px 0 8px;font-size:16px}.prose p,.prose li{color:#535c54;font-size:15px;line-height:1.78}.prose a{color:var(--rust-dark);text-decoration:underline;text-underline-offset:3px}.prose .effective{padding-bottom:24px;border-bottom:1px solid var(--line);font-size:12px;letter-spacing:.08em;text-transform:uppercase}.contact-lines{margin-top:48px;border-top:1px solid var(--line)}.contact-line{display:grid;grid-template-columns:180px 1fr;gap:28px;padding:26px 0;border-bottom:1px solid var(--line)}.contact-line small{font-size:10px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--rust)}.contact-line strong{font-family:var(--display);font-size:23px}.contact-line p{margin:7px 0 0}

.product-page-hero{padding-block:clamp(70px,8vw,115px)}.product-page-grid{display:grid;grid-template-columns:1fr .72fr;gap:clamp(56px,9vw,130px);align-items:center}.product-page-grid h1{font-size:clamp(50px,7vw,88px)}.product-page-grid .button-row{margin-top:32px}.product-page-screen{max-width:340px;margin-left:auto;padding:8px;background:var(--basalt);box-shadow:var(--shadow)}.product-page-section{padding-block:var(--section)}.product-page-section.muted{background:var(--field);border-block:1px solid var(--line)}.product-copy-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(50px,10vw,150px)}.product-copy-grid h2{margin:0;font-family:var(--display);font-size:clamp(39px,4.6vw,61px);font-weight:500;line-height:1.08;letter-spacing:-.035em}.product-copy-grid .copy p{margin:0 0 20px;color:#596159;font-size:16px;line-height:1.75}.definition-list{margin-top:60px;border-top:1px solid var(--line)}.definition-list div{display:grid;grid-template-columns:170px 1fr;gap:40px;padding:25px 0;border-bottom:1px solid var(--line)}.definition-list dt{font-family:var(--display);font-size:24px;font-weight:600}.definition-list dd{margin:0;color:#5f675f;line-height:1.7}.decision-buy{color:#276343}.decision-pass{color:#8c3629}.decision-research{color:#8a5e11}.evidence-pair{display:grid;grid-template-columns:repeat(2,minmax(0,390px));gap:clamp(28px,5vw,70px);justify-content:center;margin-top:70px}.evidence-pair figure{margin:0}.evidence-pair img{border:1px solid var(--line);background:#f3f1ea}.evidence-pair figcaption{margin-top:16px;color:#646c65;font-size:12px;line-height:1.6}.limits-note{margin-top:55px;padding:26px 0;border-block:1px solid var(--line);color:#505950;font-size:14px;line-height:1.7}

.reveal{opacity:0;transform:translateY(12px);transition:opacity 420ms ease,transform 420ms ease}.reveal.visible{opacity:1;transform:none}:focus-visible{outline:3px solid #d47855;outline-offset:4px}

@media(max-width:900px){.site-header{height:70px}.menu-button{display:block}.site-nav{position:absolute;left:var(--pad);right:var(--pad);top:70px;display:none;padding:12px 20px 20px;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);border:1px solid var(--line);box-shadow:0 20px 40px rgb(20 24 21/.12)}.site-nav.open{display:flex}.site-nav a{justify-content:space-between;border-bottom:1px solid var(--line)}.site-nav .nav-launch{margin-top:12px;justify-content:center}.hero{grid-template-columns:1fr;min-height:0;padding-block:72px;gap:70px}.hero-copy{max-width:760px}.hero-evidence{display:grid;grid-template-columns:1fr minmax(230px,330px);gap:24px;align-items:end;padding-left:28px}.evidence-heading{align-self:start}.evidence-caption{grid-column:1}.interface-frame{grid-column:2;grid-row:1/3}.proof-grid,.editorial-grid,.product-intro,.principles-layout,.direction-grid,.product-page-grid,.product-copy-grid{grid-template-columns:1fr}.proof-grid{padding-block:35px;gap:30px}.product-intro{align-items:start}.workflow-evidence{grid-template-columns:1fr 42px 1fr}.workflow-evidence figure:last-of-type{display:none}.workflow-evidence .flow-line:nth-of-type(2){display:none}.principles-statement{position:static}.direction-grid{gap:28px}.footer-main{grid-template-columns:1fr 1fr}.footer-main nav{grid-column:1/-1}.product-page-screen{margin:0 auto}.contact-line{grid-template-columns:140px 1fr}}

@media(max-width:620px){:root{--pad:20px;--section:82px}.site-header{padding-inline:20px}.brand span{font-size:13px}.hero{padding-block:58px}.hero h1{font-size:clamp(47px,15vw,65px);line-height:1.01}.hero-lede{margin-top:24px}.overline span{display:block;margin:7px 0 0}.hero-evidence{display:block;padding:24px 0 0;border-left:0;border-top:1px solid var(--line)}.interface-frame{width:min(82vw,330px);margin-top:22px}.evidence-caption{margin-top:20px}.proof-grid dl{grid-template-columns:1fr}.proof-grid dl div{display:grid;grid-template-columns:90px 1fr;padding:13px 0;border-left:0;border-top:1px solid var(--line)}.proof-grid dd{margin:0}.editorial-grid{margin-top:44px;gap:34px}.method-list li{grid-template-columns:42px 1fr;gap:16px}.method-list p{grid-column:2}.workflow-evidence{grid-template-columns:1fr;gap:48px}.workflow-evidence figure{width:min(82vw,360px);margin:auto}.workflow-evidence .flow-line{display:none}.workflow-evidence figure:last-of-type{display:block}.product-facts,.closing-section{grid-template-columns:1fr;gap:35px}.product-facts .button{width:100%}.direction-grid h2 br{display:none}.closing-actions{width:100%}.footer-main{grid-template-columns:1fr;gap:18px}.footer-main nav{grid-template-columns:1fr 1fr;margin-top:20px}.footer-bottom{align-items:flex-start;flex-direction:column;justify-content:center;gap:8px}.page-hero{padding-block:65px}.contact-line,.definition-list div{grid-template-columns:1fr;gap:10px}.product-page-hero{padding-block:58px}.product-page-grid{gap:52px}.product-page-screen{width:min(82vw,330px)}.evidence-pair{grid-template-columns:1fr}.evidence-pair figure{width:min(82vw,360px);margin:auto}}

@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.button{transition:none}}
@media(max-width:900px){.inner-header:not(:has(.menu-button)) .site-nav{position:static;display:flex;padding:0;flex-direction:row;gap:14px;background:none;border:0;box-shadow:none}.inner-header:not(:has(.menu-button)) .site-nav a:not(.nav-launch){display:none}.inner-header:not(:has(.menu-button)) .nav-launch{margin:0}}
.product-copy-offset{margin-top:64px}